Gibson’s Finest Rare 12y with Davey

2 thoughts on “Gibson’s Finest Rare 12y with Davey”

  1. It’s simply a redesign of their regular lineup. They have most likely reduced the prominence of “12 years” on the label so as to slowly remove it from the label as it becomes very problematic to meet up with demand when you deal with an aged product (ie., you are never able to “speed up” production). As it’s no longer on the main paper label, they are hoping to just remove it altogether over time.

    My guess is they felt they needed something to replace “12 years”, so they chose “rare” as “finest” is already being used in their branding. I’m sure it’s the same base product that they’ve always had in the (gold) lineup.

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